tag:blogger.com,1999:blog-14184878.post1457475357656389396..comments2023-10-15T10:29:12.991+01:00Comments on Karyn's erratic learning journey: Designing learning resources like dog food?The upsychohttp://www.blogger.com/profile/06345558899662051670noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-14184878.post-59019476416190373132009-03-06T20:31:00.000+00:002009-03-06T20:31:00.000+00:00That is basic marketing. Where are the candy and ...That is basic marketing. Where are the candy and sweet cereals placed in a grocery store? At the eye level of the child who will scream if they want something they see (or, their little rubber arms just happen to grab it so you don't see it until you are cashing out).<BR/><BR/>However, the other thing that basic marketing addresses during the decision making process is 1)indepth vs. impulse decisions and 2)the influence of reference groups on decisions. <BR/><BR/>In the first case, the decision making process for something like education is very complex initially. However, after a few courses, you develop brand loyalty and you can pretty much do what you want. Lesson? Identify the decision maker and give them what they want. But once they trust you, begin to push for better ideas.<BR/><BR/>In the second case, identify the reference groups that will help sway the decision makers. If you can present data from groups that they are part of that support your position, then you have a better chance of changing their mind.V Yonkershttps://www.blogger.com/profile/11910904367068063554noreply@blogger.com