Tell us what we want!

Is this the marketing world's take on we don't know what we don't know? Some years ago, I was working at a college and one of my "silver surfer" learners was looking to buy his first computer at the age of 60+, but had no idea what to ask for or how to select the most suitable product. Knowing that a salesperson on commission can smell ignorance a mile away, he was understandably intimidated by the whole prospect!

Perhaps there's a market niche for tech-savvy folks of intimidating appearance to hire themselves out as shopping escorts for people in this situation !-)