Amber Naslund on the ROI of social media

Here is a woman whose point of view very closely reflects my own. There are some things that simply cannot be quantified.

I can’t believe nor understand how many companies can’t also accept the fact that deeper and broader personal connections can net stronger business ties, too, whether or not you can capture the data proof points that bear that out. It’s been that way since the dawn of time.

Read the whole post here.