Showing posts with label user generated content. Show all posts
Showing posts with label user generated content. Show all posts

Monday, February 21, 2011

Addressing client mindsets

Over the past few weeks, in a range of different situations, I have bumped into a few assumptions that I have had to challenge. Working as a consultant, I regard it as part of my job to challenge existing mindsets where necessary. I also have no qualms about doing so within my community of practice.

So let's take a look at some of the issues I've addressed... and how:

"We need to track learning"
First of all, you can't track learning. The only way you can tell whether somebody has taken something on board is to observe their behaviour in the workplace. If it changes to incorporate the new material/process/whatever... then they have learned something. The best thing you can do is track access to learning materials. This is no indication that learning has taken place. If person X simply clicks 'next' every few seconds and keeps going right to the end, your LMS is going to tell you that they have successfully completed the course.

It is true that certain levels of tracking will allow you to check how long a user spent on each page, from which you can draw realistic conclusions about whether or not they actually read the material on each page, but whoa! Who is actually going to do this job? Whose time can you afford to allocate to this task when there is so much real work to be done? And once they have identified that person X failed to spend long enough on pages 12, 45 and 67, what then? Are you really going to go after them with a big stick and force them to go back and do those pages again?

"We must have an assessment"
Let's just make one thing totally clear: a series of multiple choice questions with options such that even the average Joe from off the street could select the correct answer, is not an assessment. It's an attendance register. Okay?

If yours is a regulated industry and you are obliged to have some kind of butt-covering tick box, then fine. But let's not pretend to each other that it is anything other than that. If this is not the case, why exactly do you want an assessment? You could provide a few thought provoking scenarios. I'm all in favour of that, but do you really need to record some kind of test score? Would something along these lines not suffice?

Once again, the best way to assess whether people have learned anything is in the form of observable behaviour change on the job.

"People need to know this"
Really? Why? Because they need to observe it? Ah. So what you're actually after is not that they should know something, but that they should do something, right? Can we agree that knowing is not necessarily linked to doing? How many people know what the speed limit is in any given area? How many people observe it? Knowing isn't the goal.

Besides, let's face it, most 'policies' are pretty much common sense recorded in formal language with too many commas. In cases like this, I refer people to Cathy Moore's action mapping post. I've lost count of the number of people with whom I've shared that post!

"We need a half-hour elearning course on xyz"
Mostly when L&D people get this sort of request, they just nod and get on with it. I'd like to encourage them to push back. C'mon people: add a little value, already! Ask these questions:
  • Why?
  • What is it for?
  • What will people do differently afterwards?
  • Which of the organisation's strategic goals are being addressed, here?
Do you really need an 'elearning course'? Could not just distribute a pdf? When I suggest this, I am often told that the people don't read pdfs. Well, let me share a little secret with you: people don't read information dump-type elearning courses, either. So don't go that route. This takes us back to the Cathy Moore post I referred to above - a far better way of addressing policy changes.

"How can we design this so that it fits with what we can do in Articulate/Packager/X-tool?"
I get really uncomfortable when people adopt this approach. When they have a hammer and try to figure out ways to turn everything into a nail. Does it have to be shiny? Sometimes the answer is absolutely yes, but not as often as we are led to believe. Sometimes all you need is a simple roadmap diagram, or a list of procedural steps with a list of links to user generated screen capture videos or testimonial video clips taken with web/flip cameras.

Wednesday, April 28, 2010

Cherry tree census


The Natural History Museum is currently running a census of cherry trees in Britain. The idea is for people to go on walks and spot cherry trees and then record them on a map.

Guidance is provided on how to identify cherry trees and how to distinguish between the various types.

I really like these attempts to engage the wider public, and to publish this user generated content. My parents regularly participate in similar exercises in respect of birds and plants in South Africa, setting off at ridiculous hours of morning to count parrots or heading off on some jaunt to record clivia numbers (they're very keen on clivia, my folks!)

At the moment, my town shows only four cherry trees, two of which I recorded. I know for a fact that there are hundreds more. Let's hope that we see more being added.

If you're based in Britain, or even if you're just here for a conference or business trip, why not add to the census?

Saturday, May 02, 2009

On a more serious note... UGC

UGC= user generated content. I don't think I need to say any more than that.

Thursday, January 22, 2009

Articulate community to the rescue

Tuesday was a horrible day for me. I was trying to transfer an Articulate project from my deskptop computer to my laptop. Those who have worked with Articulate will know what a pain that can be. Fortunately, the good people in Articulate Towers must have heard the distressed cries of their user base and decided to do something about it. In response to my frantic cry for help on the user forum, someone called beeneeb sent me a link to this information:

If you want to back up all of your Presenter ’09 project files for safe keeping or send them to your collaborators working on the same project - or just send your project to another computer, Presenter ’09 provides a simple and effective tool to package all the necessary files into one zip file. This Send to Articulate Presenter Package feature creates a package of the contents of Presenter ’09, along with any embedded Engage, Quizmaker and other inserted media files (such as Flash movies) so they can be edited on another computer.

  1. In PowerPoint 2007, click on the Microsoft Office button. Select Send -> Articulate Package.
    In PowerPoint 2000, 2002, 2003, go to File -> Send to -> Select Articulate Presenter Package.
  2. The Articulate Presenter Package dialog box opens.
  3. Select the location where you want the package to be created. You can also specify optional Package Notes, including the project name, the version number, the author of the project with email and other special instructions.
  4. Click on Create Package.
  5. A dialog box tells you if the package was successfully created, giving you the option to view the folder with the package files.
Hallelujah for user community forums. Hallelujah for beeneeb! Hallelujah for Presenter 09! (I have to say that I am thus far very much more impressed with it than I was with earlier versions - it provides far more flexibility to the author)

An email from a customer support engineer gave me this advice:
If you want to move your project files from one computer to another, be sure that you move not only the PowerPoint file but also the Articulate project files. If the project was created in Presenter '09, all project files will be stored in a .PPTA file with the same name as the PowerPoint file (and located in the same folder as the PowerPoint file). If it was created in Presenter 5, all project files will be stored in folder with the same name as the PowerPoint file (and located in the same folder as the PowerPoint file). You will also want to move any quiz and interaction files that you may have created for the presentation as well.
No disrespect to him, but I found the first option easier to understand, so I'm going to give that a go.